NEW DELHI, India (July 14, 2016)
Datsun, one of the fastest growing car brands in India, has achieved over 10,000 bookings for its exciting new car, the Datsun redi-GO, since its launch last month.
Arun Malhotra, Managing Director, Nissan Motor India Pvt. Ltd. said, “Datsun redi-GO is bringing a lot of new energy and freshness to the entry car segment. Its eye catching design and best-in-class features are getting noticed as more and more customers choose to go with redi-GO”.
“We have started deliveries of redi-GOs this month to customers across the country and are delighted by the way Datsun redi-GO is being embraced by the younger generation in the country”, Arun Malhotra added.
A large portion of the bookings have come from metropolitan areas and Tier 2 cities. This reflects redi GO’s ‘urban-cross’ spirit—a unique fusion of compact crossover and hatchback. This combination is resonating with the aspirational and young in India. The vehicle’s other features, including high ground clearance, spaciousness and distinctive styling, are proving popular with customers.
Datsun redi-GO is available at 227 Nissan and Datsun sales touchpoints across India at a starting price of Rs. 2.39 Lakh (ex-showroom, Delhi). The car showcases unique Japanese design elements expressing ‘YUKAN’, meaning brave and bold. It also features ‘Tall-Boy’ styling offering best-in-class ground clearance of 185 mm, extra roominess, and excellent external visibility for the driver.
The new Datsun redi-GO delivers superior fuel economy of 25.17 kmpl. The Datsun redi-GO comes with an attractive 2 year/unlimited kilometres standard warranty. It also comes with another exciting segment-first - an optional warranty for 2 or 3 years/unlimited kilometres with free roadside assistance. This gives redi-GO owners the option of up to 5years/unlimited kilometres warranty coverage.
To know more about Datsun India and redi-GO, log onto the Datsun website, Twitter and Facebook. Datsun fans can download the Datsun India App from the Google playstore, to get updates about the redi-GO and book the car.
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car making expertise and is an important part of Nissan's DNA. The new Datsun brand stands for Dream, Access and Trust. The overall Datsun customer offer includes a worry-free ownership experience at competitive cost, accessible services, with transparent pricing and dealership proximity. Datsun cars are on sale now in India, Indonesia, Russia and South Africa.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means
‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa
took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2015, the company sold more than 5.4 million vehicles globally, generating revenue of 12.19 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: ASEAN & Oceania; Africa, Middle East & India; China; Europe; Latin America and North America. Nissan has a global workforce of 247,500, and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since March 1999.
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