Datsun India to increase redi-GO SPORT production basis high demand

  • Limited edition batch of 1,000 units sold out within a month
  • Datsun announces an increase in production by another 800 units to delight customers
  • Datsun redi-GO SPORT priced at INR 3,49,479 (ex-showroom, New Delhi)

NEW DELHI (October 26, 2016)

Datsun India today announced an increase in production for the redi-GO SPORT to meet high demand for the
limited edition variant. The company will produce an additional 800 units to meet customer demand and the deliveries will be scheduled next month.

“The Datsun redi-GO SPORT version has generated more demand than anticipated and we are happy to announce that the initially planned 1,000 units have been sold out in less than a month. To meet the high demand and delight our customers, we are announcing an increase in production of the car with a further 800 units,” said Arun Malhotra, Managing Director, Nissan Motor India Pvt. Ltd. (NMIPL).

The limited edition car was launched in India by the face of the Datsun redi-GO SPORT, Sakshi Malik, on September 29, 2016. With 9 new features, it is a limited edition car dressed with bold black stripes and red accents on the exterior along with all-black interiors and a host of new features for customers seeking an active lifestyle. The sporty-themed Datsun redi-GO SPORT is priced at INR 349,479 (ex-showroom, Delhi).

The Datsun redi-GO SPORT demonstrates the capabilities of Nissan engineers at the Renault Nissan Technical Business Center India (RNTBC-I) in Chennai who worked closely with the Nissan design team in Japan to roll-out the attractive and funky limited edition car.

“Datsun redi-GO has redefined the value proposition offered to young achievers in India. Now with the success of the Datsun redi-GO SPORT, we plan to continuously update and refresh the redi-GO range in India to offer our customers a unique value proposition,” Mr. Malhotra added.

Datsun India recently handed over two redi-GO SPORT versions to Olympic medallists Sakshi Malik and P.V. Sindhu, to honor them for their achievements at the Rio Olympic Games 2016.

The new limited edition Datsun redi-GO SPORT comes with several attractive features:

Sporty and Dynamic Exteriors

  • Theme Grille-Red Accents
  • Theme Wheel Cover
  • Sporty Graphics
  • Sporty Roof Spoiler

Sporty and Convenient Interiors

  • Sporty Dashboard
  • Bluetooth Audio System
  • Black Interiors
  • Remote Key-less entry
  • Rear Parking Sensor

The redi-GO SPORT variant will be available as the top grade and comes in three stylish body colours: Ruby, White and Grey. It will be available at all 227 Datsun dealerships across India.

About Datsun

Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. The new Datsun brand stands for Dream, Access and Trust. The overall Datsun customer offer includes a worry-free ownership experience at competitive cost, accessible services, with transparent pricing and dealership proximity. Datsun cars are on sale now in India, Indonesia, Russia and South Africa.

Datsun History

Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as
Durable, Attractive and Trustworthy, or DAT for short.

In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2015, the company sold more than 5.4 million vehicles globally, generating revenue of 12.19 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: ASEAN &
Oceania; Africa, Middle East & India; China; Europe; Latin America and North America. Nissan has a global workforce of 247,500, and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since March 1999.


Rahul Mathur | Ankita Lal

Nissan Motor India Pvt. Ltd.

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20:20 MSL / Publicis Consultants Asia

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