Guwahati, India (July 12, 2016)
The popularity of Datsun’s newest offering in India – the redi-GO urban-cross – continues to grow. Today, Datsun delivered 30 redi-GOs to customers in Guwahati, in a single day. A special ceremony was held at Binod Nissan dealership to present the cars to their excited new owners. The keys to the shiny new cars were handed over by Mr. Arun Agarwal, Managing Director & Dealer Principal, Binod Nissan.
Datsun redi-GO, India’s first urban-cross, has made a splash in the entry-level car segment after its launch in early June this year. With its unique styling, outstanding performance, comprehensive safety package, and low cost of ownership, the Datsun redi-GO has been
receiving accolades and turning heads across the country.
“I am delighted to see significant demand for the newly-launched Datsun redi-GO in the North eastern region. The North-Eastern market has a huge potential for us. We have strong focus in this market. Delivering 30 redi-GO vehicles in one day to customers here in Guwahati is a reflection of how well the brand is resonating with young India. We are delighted to deliver personal mobility to so many new car buyers,” said Arun Malhotra, Managing Director, Nissan Motor India Pvt. Ltd. “Our lively redi-GO urban-cross is loaded with several best-in-class features and offers a great value proposition for the young and ambitious who are ready to take the next step in their lives.”
“We expect around 20 per cent growth in our sales in North East during the current fiscal and it will contribute around 5 percent to our national sales. Currently we have 14 outlets in the seven states. By the end of March 2017, we will increase our outlets to 22,” added Malhotra.
Datsun redi-GO has also created huge digital buzz around the brand thanks to the innovative “Datsun redi-go app” which was introduced to keep customers and fans updated on the latest news about the car. So far 2.6 lakh users have downloaded the app.
Datsun redi-GO is available across the 274 Nissan and Datsun sales & service touch-points in India. With 300 dealerships planned to be established throughout India in the near future, Datsun will be able to cover upto 90 per cent of current and prospective customers in the country and provide them with easy and immediate access to sales and aftersales services.
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. The new Datsun brand stands for Dream, Access and Trust. The overall Datsun customer offer includes a worry-free ownership experience at competitive cost, accessible services, with transparent pricing and dealership proximity. Datsun cars are on sale now in India, Indonesia, Russia and South Africa.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means 'lightning-fast' in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2015, the company sold more than 5.4 million vehicles globally, generating revenue of 12.19 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: ASEAN & Oceania; Africa, Middle East & India; China;
Europe; Latin America and North America. Nissan has a global workforce of 247,500, and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since March 1999.
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