Datsun introduces GO and GO+ ‘Style’ editions in India
‘Style’ editions of Datsun GO and GO+ feature refreshing new exterior and interior enhancements
Datsun GO and GO+ ‘Style’ editions on sale at attractive prices starting from INR 4,06,974 and INR 4,77,552 (ex-showroom, Delhi)
NEW DELHI, INDIA (August 4, 2016)
Datsun today rolled out the ‘Style’ editions of its GO and GO+ models which introduce new colours together with new options for the exterior and interior of both models.
The Datsun GO and GO+ ‘Style’ edition will be available in New Blue colour, in addition to the existing White and Ruby colours. With exterior options such as new roof rails, a rear spoiler, body graphics and the limited edition ‘Style’ logo, the #ISayYes generation now have more choices to further accessorize their Datsun GO and GO+. Inside the vehicle, owners can choose a dual tone black and beige interior and a piano black centre instrument cluster with silver finish accents.
The Datsun GO and GO+ ‘Style’ are limited editions and will be on sale from August through October 2016.
Commenting on the launch of the Datsun ‘Style’ editions, Arun Malhotra, Managing Director, Nissan Motor India Pvt. Ltd. said, “The ‘Style’ editions add more choices for customers and complement Datsun GO and GO+’s attractive design, making these cars even more appealing to the youthful risers of India. We will continue to serve our customers with exciting products that embrace the Datsun brand’s heritage of Japanese technology together with eye-catching, modern design.”
The limited ‘Style’ editions of Datsun GO and GO+ are available in the ‘T’ grade at all 231 sales outlets at INR 4,06,974 and INR 4,77,552 (ex-showroom, Delhi) respectively.
Datsun GO and GO+ come loaded with features like Follow-me-home headlamps, speed sensitive electric power steering, powerful air conditioning, front power windows, universal mobile phone holder, auxiliary-in and USB charger, central locking and full wheel covers.
Datsun GO and GO+ deliver superior fuel economy of 20.6 kmpl. Both models come with a two year/unlimited kilometres warranty with Free Road Side Assistance. The warranty can be extended up to an unmatched five year/unlimited kilometres with Free Road Side Assistance, making Datsun the first manufacturer to provide unlimited mileage coverage under the extended warranty.
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. The new Datsun brand stands for Dream, Access and Trust. The overall Datsun customer offer includes a worry-free ownership experience at competitive cost, accessible services, with transparent pricing and dealership proximity. Datsun cars are on sale now in India, Indonesia, Russia and South Africa.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.
FOR FURTHER INFORMATION PLEASE CONTACT:
Rahul Mathur/ Ankita Lal
Nissan Motor India Pvt. Ltd.
Madhulika Singh / Sheetal Jobanputra
20:20 MSL / Publicis Consultants Asia
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