Datsun rolls out 100,000th car in India
Datsun redi-GO 1.0L rolled out as the 100,000th car from the alliance manufacturing facility in Chennai
CHENNAI, India (November 9, 2017)
Datsun India celebrated the production milestone of its 100,000th car as a redi-GO 1.0L was rolled out of its manufacturing facility in Chennai in presence of Jerome Saigot, Managing Director, Nissan Motor India Pvt. Ltd and Colin MacDonald, CEO & Managing Director, Renault Nissan Automotive India Private Limited.
Jerome Saigot, Managing Director, Nissan Motor India Pvt. Ltd. said, “The 100,000th roll out of Datsun is a strong testimony of customer acceptance and their confidence towards our brand, products and value based offerings. On behalf of the Datsun India team I would like to thank all our customers and dealer partners for the commitment towards our brand”.
Over the last 3 years, the customer response to Datsun portfolio which includes the GO, GO+ and redi-GO has been incredible. Datsun today accounts for more than half of the total sales of Nissan Motor in India and continues to steadily growing.
The Datsun redi-GO showcases a Japanese design philosophy called YUKAN - which stands for brave and bold. It features ‘Tall-Boy’ styling and offers best-in-class ground clearance of 185 mm, extra roominess and excellent external visibility for the driver. Continuing with the commitment to provide confidence behind the wheel, Datsun redi-GO comes with a comprehensive safety package –Datsun PRO SAFE7. Since the launch of the Datsun redi-GO in June 2016, Datsun India has offered three refreshed variants for its customers- the redi-GO SPORT in September 2016, the redi-GO 1.0L in July 2017 and the recently launched redi-GO 1.0L GOLD in October 2017 has received an overwhelming response.
Datsun redi-GO customers can also avail of the “Datsun CARE” comprehensive service package. Datsun CARE is an industry-leading all-inclusive car service package that offers peace of mind to customers.
“We are very confident that the future is bright and exciting for the Datsun brand in India. We are confident that our challenger brand positioning, unique product differentiation and best in class cost of ownership will continue to drive the customer’s owning and experiencing our products”, added Jerome Saigot, Managing Director, Nissan Motor India Pvt. Ltd.
More details about Datsun India and its product range can be found at https://www.datsun.co.in/
About Datsun
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun started sales in India, Indonesia, Russia and South Africa from 2014. For more information, visit www.datsun.com.
About Datsun History
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datsun - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.
FOR FURTHER INFORMATION PLEASE CONTACT:
Ankita Lal
Nissan Motor India Pvt. Ltd.
Phone: +91 124 - 6251463
Email: ankita.lal@email.nissan.in
Dhairya Chaudhry
Edelman India
Mobile: + 91-9968984563
Email: dhairya.chaudhry@edelman.com