Datsun Launches ‘Datsun CARE’ for redi-GO customers pan India
CHANDIGARH, India (May 23, 2017)
Celebrating three years of fulfilling the dream of owning accessible mobility, building trust with customers and focusing on their needs, Datsun India today launched ‘Datsun CARE’ – a new service package plan for new redi-GO owners across India.
Datsun redi-GO SPORT brand ambassador and Olympic medallist Sakshi Malik, was the first customer who availed the special Datsun CARE package.
Jerome Saigot, Vice President, Datsun India said, “The introduction of Datsun CARE is our endeavour to strengthen our relationship with redi-Go customers across India. Datsun CARE aims to provide complete peace of mind and a hassle free ownership experience. We are delighted that Datsun redi-GO’s success has steadily boosted brand awareness and we expect it will continue to drive sales and the brand’s popularity in 2017”.
Under the terms of the Datsun CARE comprehensive service package, customers can save approximately 10% on periodic and general repairs. In addition, the customer gets a host of FREE value added services worth around Rs. 5000. Other than cost savings, it incorporates almost 100% coverage of parts, comes with 24x7 road-side assistance and is transferable. The Datsun CARE package covers not only scheduled services and their associated spare part costs, labour charges and taxes, but also other important value additions. These include replacement of brake and clutch components, replacement of wiper blades once a year, wheel alignment and balancing, extended warranty with road-side assistance, exterior washes and interior cleaning.
Speaking about the introduction of this initiative, Sanjeev Aggarwal, Vice President, After Sales, Nissan Motor India Pvt. Ltd. said, “Datsun CARE is an all inclusive package that offer peace of mind and make it a joy to own and drive the redi-GO, while making it even more compelling and attractive proposition.”
Most associated costs of maintaining the redi-GO are included in the Datsun CARE plan, except for accident damage, tyres and battery replacement. What’s more, the plan is specific to the car, so even when it changes hands, the Datsun CARE plan is transferred to the new owner. This benefits the seller by commanding a better resale value, while the buyer gains an assurance of quality maintenance along with the car.
The service plan is valid at Nissan-Datsun service centres across the country. Under Datsun CARE, there are three packages for redi-GO customers to choose from:
Commenting on her association with Datsun, Sakshi Malik said “I love driving my Datsun redi-GO, it is a perfect representation of my personality. Now with Datsun Care it becomes more convenient and easier to own and drive my redi-Go with a complete peace of mind. Many congratulations to the Datsun team for this innovative launch that puts consumers ease and convenience at the core.”
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car making expertise and is an important part of Nissan's DNA. The new Datsun brand stands for Dream, Access and Trust. The overall Datsun customer offer includes a worry-free ownership experience at competitive cost, accessible services, with transparent pricing, and dealership proximity.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a lightweight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.
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Nissan Motor India Pvt. Ltd.
Sheetal Jobanputra | Manveet Kaur
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