Datsun Celebrates 3rd Anniversary in India; Launches Special Anniversary Editions of Go and GO+
NEW DELHI, India (April 10, 2017)— Celebrating three years of fulfilling the Dream of owning Accessible mobility and building Trust with its valued customers, Datsun today announced the launch of Special Anniversary limited editions of Datsun GO, priced at INR 4.19 Lakh (ex-showroom, Delhi) and Datsun GO+ at INR 4.9 Lakh (ex-showroom, Delhi).
Commenting on the launch of the Datsun anniversary editions, Arun Malhotra, Managing Director, Nissan Motor India Pvt. Ltd. said, “The Datsun brand is winning over more and more customers who are seeking accessible mobility. We are celebrating our three successful years with the launch of special anniversary editions of GO and GO+ and activities around our Datsun model range. Congratulations to the Datsun team for this milestone and special thanks to all our customers across India.”
The anniversary editions of GO and GO+ comes with a first-in-segment Ambient Lighting app for mobile phones with which a customer can choose the mood lighting of the car’s cabin to suit his or her taste. Coupled with eye-catching body graphics, a unique Anniversary Edition badge, and a sporty black rear spoiler on the exterior, the interior features vivid blue inlays on the passenger seats that match the blue trim around the centre console. Additionally, anniversary floor mats, art leather seats, a keyless entry system, Bluetooth connectivity, rear parking sensor, radio and USB connection features all culminate to add flair and convenience to the interior space.
Jerome Saigot, Vice President, Datsun Business Unit said, “This year Datsun marks its third anniversary in India. To say “thank you” to entice new fans of the brand to choose Datsun, we are planning a series of customer benefit schemes to draw in more people to discover what Datsun has to offer.”
As part of the celebration marking its three great years of existence in India, Datsun India will run a social media campaign that invites existing customers to share their interesting stories of family times involving their Datsun vehicles under the #UnitedByDatsun theme.
Datsun GO and GO+ are loaded with features like follow-me-home headlamps, speed sensitive electric power steering, powerful air conditioning, front power windows, universal mobile phone holder, auxiliary-in and USB charger ports, and central locking and full wheel covers. Both models come with a two year/unlimited kilometres warranty with Free Road Side Assistance. The warranty can be extended up to an industry-leading five-year/unlimited kilometres with Free Road Side Assistance, making Datsun the first manufacturer to provide unlimited mileage coverage under the extended warranty.
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. The new Datsun brand stands for Dream, Access and Trust. The overall Datsun customer offer includes a worry-free ownership experience at competitive cost, accessible services, with transparent pricing, and dealership proximity.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a lightweight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.
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Nissan Motor India Pvt. Ltd.
Madhulika Singh / Sheetal Jobanputra
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