Digital led video series in line with #ExperienceChange campaign

New Delhi (May 08, 2019) – As a celebration of its spirit of change, Datsun India rolled out #ExperienceChange its video-series on digital platform that explores the core theme of relationships in today’s day and age. In line with the #ExperienceChange campaign and saluting the essence of the new generation who strive for
excellence, the series will feature short films with the theme ‘It’s time to change’.

Abhishek Mahapatra, VP, Communications, Corporate Affairs and CSR, Nissan Motor India Private Limited said, “#ExperienceChange campaign salutes the spirit of young India and encapsulates snapshots of everyday life and their relationships. Targeting India’s young consumers, who are defined by their optimism and ambition, the aim of Datsun’s communications led campaign is to capture the essence of the journey in all our relationships.”  

Datsun goes a step ahead with #ExperienceChange campaign

Datsun plays the role of a catalyst of bonhomie in journey of each of these relationships that are a centerpiece of #ExperienceChange” campaign - a multi-part video series using digital platform. The series bring out the unique transformation and showcase diverse facets of relationships in a family.

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About Datsun

Nissan Motor Co., Ltd. announced the return of
the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun started sales in India, Indonesia, Russia and South Africa from 2014. For more information, visit

About Datsun History

Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the
three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and
Trustworthy, or DAT for short. In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The
introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datsun - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.


Ankita Lal

Nissan Motor India Pvt. Ltd.



Prachi Kaushik / Rhythm Anand

Edelman India

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